There are so many remarkable Swiss products beyond chocolate and army knives. Developed by entrepreneurs with a vision, they make an impression with their unique design, high quality or clever innovativeness.
In our Pop-up Store on Haji Lane, we sell young and hot brands like Viu Eyewear, QWSTION or Soeder* but also traditional and well-established products from Zimmerli, enSoie, Tiger Swiss or Meyer-Mayor.
Helvetia (/hɛlˈviːʃə/) is the female national personification of Switzerland, officially Confœderatio Helvetica, the Swiss Confederation. She is typically pictured in a flowing gown, with a spear and a shield emblazoned with the Swiss flag, and commonly with braided hair, and a wreath as a symbol of confederation. The name is a derivation of the ethnonym Helvetii, the name of the Gaulish tribe inhabiting the Swiss Plateau prior to the Roman conquest.